For the upcoming IndianPremierLeague( IPL), Sports broadcaster Sony Max and Sports rights company- World Sport Group have jointly paid a whooping Sum of US$1.026billion for the rights to the cricket championship.
This provides SET(Sony Entertainment Television), the partnership and shared rights to the series for 10 years, and brings with it a change of direction for them. Its is to be noted that the Indian cricket team’s early exit from last year’s ICC World Cup resulted in a significant financial loss for SET. Reports estimate SET’s accumulated debts as high as around US$100m.
SET has now turned to the IPL for its future cricket coverage.
The new deal gives World Sport Group the international media rights for internet, mobile and radio, with Sony Max bagging the South Asian TV rights to the competition, which begins on April 18. Auction of the players is to take place on February 20.
This provides SET(Sony Entertainment Television), the partnership and shared rights to the series for 10 years, and brings with it a change of direction for them. Its is to be noted that the Indian cricket team’s early exit from last year’s ICC World Cup resulted in a significant financial loss for SET. Reports estimate SET’s accumulated debts as high as around US$100m.
SET has now turned to the IPL for its future cricket coverage.
The new deal gives World Sport Group the international media rights for internet, mobile and radio, with Sony Max bagging the South Asian TV rights to the competition, which begins on April 18. Auction of the players is to take place on February 20.
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