Press release is an announcement of an event on the web ( in this case). It is the best way to get your voice out in the web. Many people pay for such services to get good ranking on the search engines. If you are a small time marketer, I suggest you to go for free press release.
All you need to do is register an account with them (it’s free of course) and start submitting your press releases. I always found their services to be useful. visit their site for more information. it's worth a try.
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